02 July 2010

Something for the blokes - or Dad!

Spice system

Add a little spice to your life with a two-in-one regime to revitalise the scalp with a warming sensation.

Saving time without compromising condition, the new Redken for Men Clean Spice 2-in-1 conditioning shampoo is highly convenient for sophisticated men with a fast-paced lifestyle. The fast acting, multi-sensorial formula enriched with fortifying protein and essential wood oils moisturises and disciplines all hair types – even the hardest to manage – and leaves hair clean, soft, with frizz under control.

“Ease and no fuss formulas are the ticket with men and this two-in-one formula ticks all the boxes,” says Redken’s national education manager Katrina Foster. “The difference between this offering and standard two-in-ones is that this is a shampoo that has integrated conditioning components within, rather than trying to amalgamate a shampoo and conditioner into one product which is not technically viable. The formula is perfect for all hair types, including coarse and medium as well as sensitive scalps, containing an optimal concentration of invigorating and soothing ingredients to help maintain the scalps natural balance.”

The first creamy conditioning shampoo from Redken for Men instantly bursts into a warm, rich, foam that releases an aromatic blend of cedar wood, warm spice and sparkling ginger for a resolutely masculine style. Apply to wet hair, massage into lather in a circular motion for one minute, then rinse.

Redken for Men Clean Spice 2-in-1 conditioning shampoo (300ml) has an RRP of $31.00 and is available from August 1.

REDKEN

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